Design Philosophy
My approach centers on designing products with a consumer-first mindset, leveraging color, material, and finish to shape how people experience them. Guided by intuition honed from years of observing cultural shifts, color evolution, and consumer behavior, and informed by strategic trend analysis, cultural insight, and material innovation, I create designs that forge genuine emotional connections with consumers.
Material Innovation
I specialize in researching, developing, and curating materials that elevate product storytelling and brand identity. With extensive experience building material libraries for both core and seasonal collections, I create inspiration hubs for global design teams, connecting textures, finishes, and colors to consumer trends, functional performance, and emerging innovations. My work bridges creative exploration with production feasibility, enabling cohesive collections that are visually compelling, tactilely engaging, and commercially impactful.
Trend Forecasting
I go beyond traditional trend sources like WGSN and industry websites, curating insights from AI-driven data, global culture, and decades of hands-on experience. By analyzing social and financial shifts alongside evolving consumer sentiments, I anticipate emerging behaviors, colors, and materials. This blend of technology, intuition, and strategic foresight allows me to translate insights into actionable CMF strategies and forward-thinking product directions.
Cultural Connection
I see designers as journalists of today’s world, observing lifestyles, needs, and desires to reflect them through design. I draw inspiration from diverse cultures, niche communities, and underrepresented aesthetics, using color, material, and form to tell stories that resonate globally. My work bridges cultural insight with product innovation, creating designs that are both meaningful and trend-forward.