top of page

Jimin P Weatherly


Professional Summary

15+ years shaping global color and material experiences across footwear, apparel, and lifestyle products. Expert in translating trends, consumer insights, and brand DNA into emotionally resonant, commercially impactful designs. Key contributor to Asics Sportstyle/Lifestyle’s consecutive Hypebeast Top 100 recognition (2022–2023). Known for leading cross-functional teams, mentoring designers, and driving innovation in CMF, textiles, and surface design.

​

Core Competencies

  • Global CMF Strategy & Color Forecasting

  • Trend Analysis & Consumer Insight

  • Textile & Surface Design

  • Product Development & Brand Cohesion

  • Presentation, Storytelling & Visual Communication

  • Team Leadership & Mentorship

  • Budget & Vendor Management

  • Adobe Creative Suite (InDesign, Illustrator, Photoshop)

​

Professional Experience

Asics Sportstyle – Boston, MA
Color Design Manager | 2019 – Present

  • Lead global CMF strategy for Sportstyle footwear, aligning collections across multiple silos and channels.

  • Present trend insights and strategic design direction to global leadership using boards, AI- and data-driven analysis, and storytelling techniques.

  • Driving creative kick-start vision for multiple seasons with strong leadership and cross-team collaboration

  • Build and manage a comprehensive material library and drive seasonal material creative direction.

  • Mentor junior designers, manage timelines, and oversee budgets for travel and trend services.

  • Conduct international and domestic trend research (25%+ travel), collaborating with suppliers to drive innovation in color and materials.

 

Asics Performance – Irvine, CA
Senior Color Designer | 2012 – 2019

  • Directed color and material design for performance footwear collections, strengthening brand identity and consumer appeal.

  • Spearheaded seasonal and special-edition packs, including marathon capsules, elevating engagement in global campaigns and events.

 

Li & Fung – New York, NY
Designer | 2010 – 2012

  • Designed junior and women’s apparel collections, seasonal graphics, and retail strategies.

  • Contributed to launch of Zoo York Women’s line at PACSUN, driving brand expansion.

 

Quiksilver & Roxy – Huntington Beach, CA
Textile Designer | 2007 – 2010

  • Created original textile and print designs for seasonal collections, collaborating cross-functionally for cohesive product lines.

  • Developed design toolboxes and guidelines to streamline creative processes.

 

Hoffman – Mission Viejo, CA
Textile Designer | 2003 – 2007

  • Developed hand-painted textile artwork for major surf brands (Quiksilver, Volcom, Hurley, Speedo).

  • Designed exclusive prints enhancing brand identity and commercial success.

​

Education

Fashion Institute of Design & Merchandising (FIDM) – Los Angeles, CA
Associate of Arts in Textile Design | 2003

Laguna College of Art and Design – Laguna Beach, CA
Completed Coursework in Fine Arts | 2001

​

Awards & Highlights

  • Hypebeast Top 100 Recognition (2022–2023) – Asics Sportstyle/Lifestyle

  • Designed globally recognized seasonal and limited-edition collections

  • Key driver of AI-informed color and trend forecasting for global markets

bottom of page