Color Creative Direction

1. Early Alignment & Research
Understand the brand DNA and gather insights from trends, AI data, global culture, and experience to create emotionally and culturally resonant palettes.

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2. Craft Emotional Flow
Design color waves that guide the consumer journey—from introduction, to climax, to resolution—enhancing experience, individuality, and brand connection.

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3. Implement, Innovate & Enable
Translate palettes into production-ready designs that are visually compelling, culturally meaningful, and commercially impactful. I also create tool hubs and clear guidelines so designers can easily implement the color strategy across tiered collections, ensuring consistency and creative freedom.