GEL-QUANTUM KINETIC COLOR DESIGN

I led the color direction for the GEL-Quantum Kinetic, from concept development to defining the model’s color DNA. I created palettes that emphasized the sneaker’s layered construction and Gel technology, blending futuristic metallics, grounded neutrals, and bold accents. The colors were crafted to resonate emotionally with consumers, fostering individuality and creating a strong bond with the brand. This approach reinforced the sneaker’s premium, avant-garde identity and maintained its market success across multiple seasons (2023 AW–2025 AW).

#AvantGarde #Surrealism #PremiumExpression