SHIGEN 2.0

Inspired by Japan’s deep-rooted recycling culture, Shigen 2.0 celebrates the country’s dedication to caring for the planet. In Japan, environmental awareness is instilled from a young age, and this ethos of thoughtful reuse and respect for resources is extraordinary. Through this project, I sought to honor and showcase this beautiful tradition, translating their care and mindfulness into a conceptual packaging and design experience that highlights sustainability and cultural pride. #JapaneseTradition #Sustainability #Environmental